If you have not heard of Page Hall, then where have you been! It is arguably one of the worst areas in Sheffield, if not England, but we won’t dwell on the negatives because this blog would turn into a essay! But just in case you don’t know, Page Hall is a deprived area of Sheffield, with high-density housing with most of them being owned by private landlords – now many of these landlords give dodgy landlords a bad name!
We were approached by landlords to manage their properties in this area. We were initially a bit reluctant, but when we met with the tenants, they were very engaging and responsive. The house was well kept (even though is does need some work). Page Hall has a high percentage of rental properties and it is a area which we are very interested in. With the right type of support the housing stock can be improved in this area. Our ethical approach has been taken up really well, and we have started getting more inquiries from other tenants who need homes in this area. We spent extra time getting to know the tenants, and this built up a relationship of trust and support. This was vital for positive impressions and a good foundation.
In these types of areas, billboards are hardly use,d and most referrals are done through word of mouth. That is why it is hard to find comparable data online. But there is high tenant demand, and unfortunately many of these tenants fall victim to really awful landlords. We want to change this and will do this one property at a time.
Moral of the story – never judge a book by its cover!